At GetOutfitted, I was charged with the task of communicating brand identity. I created and launched The Go Guide blog and recruited and managed contributors, planned and managed a content calendar and edited the work of a group of 5-7 dedicated writers.

I headed up all product and lifestyle photography from brainstorming sets/direction, to sourcing the right talent. I conceptualized and brought our e-comm visual strategy to life, and also used data to address key components of UX.