Graphic: Designed engaging campaigns for advertising and story-telling purposes. Included web/display ads, b2c + b2b marketing materials, product catalogs, e-mail creative, and more. Helped with web design initiatives and updates.
Photo: Commissioned photography for e-comm product photography.
Copy: Articulated brand identity via engaging, relevant copy and imagery from e-mail campaigns, social streams, marketing material language, website copy and product descriptions.
Content: Curated, developed and forecasted relevant, human stories via the GetOutfitted blog. Managed a team of 5-7 writers, set up content sharing partnerships with other blogs, brands, and influencers.
At GetOutfitted, I managed the Winter '16 merchandising strategy-- attending line showings, trade shows, and narrowing down final selection with a ~$1MM budget.
I also headed up all of the e-comm visual merchandising and product photography.
CAMPAIGNS + EVENTS
I've assisted in and led up several large scale events ranging from raising funds & awareness for environmental conservation efforts to throwing a party resulting in the sales of ~$40,000 worth of used inventory. I've also successfully created and implemented marketing campaigns to drive media and press attention.
At Patagonia, I headed up the Patagonia Footwear Advocate Weeks program: a cross promotional campaign involving hundreds of independent outdoor retailers around the country, local environmental conservation & advocacy non-profits, and 1% for the Planet. The program was customized per retailer and required special content per store to feature each chosen non-profit, as well as the planning and coordination of special events. Overall, Advocate Weeks was a success: it increased sales and awareness for Patagonia Footwear (buy a pair of shoes, and $10 will be donated to conservation efforts), raised thousands of dollars for 1% for the Planet members, and created a way for local, independent retailers to engage with their community in a time when e-comm dominates.
I also helped plan, coordinate, and set up trade show exhibits and trade show events.